evoTrip Brand Guide Expansion

Project

My task was to take the new brand guide and apply it across the evoTrip touch points, including web pages, emails, ads, social and print, building an asset library and process along the way. One of the main aesthetic aspects of the brand is the collage which draws from a filled passport, the myriad of colors, textures and feelings you get when traveling. I created custom stamps, maps and borders needed to build each piece. This was so fun to work on, I hope you enjoy it too.

Once all the pieces were in place, I created a ‘how-to’ guide so that any designer could jump in and use the system or add pieces as needed.

Role

Illustrator

Designer

Trip Page Example

Each place has a custom illustrated border, stamp, flag and country map. The borders and stamps draw inspiration from the iconography and textures of the locations.

Email Heroes

Stamps