Another piece of branding includes a lapel pin. Like Sara Lyons and Tuesday Bassen, I was inspired to create a lapel pin for Babes. Babes United is a place to support creative babes while also producing pieces for the brand. This lapel pin is the first!
One piece of this brand puzzle is the DIY aspect of the magazine. Many of the women in the magazine and website offer classes, particularly Maryanne Moodie, a weaver. We also offer a quick demo in the magazine, by Rachel Denbaw, to get started on your own weaving. Due to our hands on approach, I found it relevant to include physical pieces along side the web and print collateral.
Over the last two years in design school, I've come to really love the process of branding. There's something really interesting and challenging about defining a voice for a brand and representing that visually. Babes United started as a magazine highlighting female crafters and makers but has expanded into a website, lapel pins, weavings, and video. Branding Babes United was particularly fun because the demographic would be people like myself and friends of mine, which also presented unique challenges like being about to step away a see it objectively.
After creating the initial magazine and website, I decided to make some teaser Instagram videos in After Effects. These are only a few seconds long, but attempt to capture the brand of babes united. The one above is an example of a promotion for the website.