I was approached by Chef Tony White to create a logo for his pop-up catering company, Smoke Co. We began by defining brand characteristics using a brand deck. I explored visual representations that adhered to these characteristics and voiced the brand of Smoke Co. Through mind-mapping and sketching, we landed on a logo.
Graphic Designer Halie Schwartz and I planned and shot a video of Tony White smoking brisket. We paired the video with the song "Everyday in the Week Blues" by Pink Anderson & Simmie Dooley. This video is a great way to personalize the Smoke Co brand and offer an in depth look into offset smoking.